Bloomberg View, the new opinion section of Bloomberg News, will launch on Wednesday, a company spokesperson told Adweek.
“Columns will start appearing overnight on Tuesday night” at Bloomberg.com/view, the spokesperson said, adding that the launch was part of a redesign, or “refresh,” of the Bloomberg.com website.
Bloomberg View's first columns will come from Ron Klain, the former chief of staff to Vice Presidents Al Gore and Joe Biden; author William Cohan; and Tufts international politics professor Vali Nasr. Bloomberg News writers Margaret Carlson, William Pesek, Paul Kedrosky, and Amity Shlaes will also have columns out late Tuesday night or Wednesday morning.
Bloomberg L.P. announced in December of last year that the company would publish editorials that would appear across its many platforms, including Bloomberg Terminal, Bloomberg TV, and Bloomberg Businessweek.
David Shipley, former Op-Ed page editor at the New York Times, and Jamie Rubin, who served as an assistant secretary of state for public affairs in the Clinton administration, will oversee the new section, and will report to Matt Winkler, editor-in-chief of Bloomberg News.
Bloomberg View’s roster of editorial board members and columnists includes the Washington Post’s Ezra Klein, The Atlantic’s Jeffrey Goldberg, author Pankaj Mishra, various Ivy League professors, Bloomberg News writers, and former White House hands.
The spokesperson told Adweek that Bloomberg View was “the first big vertical launching with the newly designed site,” which was previewed on Bloomberg’s blog in April.
Update: Just after 5:30 p.m., eastern time, Bloomberg View tweeted a link to its live site. "The official launch is tomorrow," the company spokesman said, when asked about the early launch. "They were not supposed to tweet that early. That was supposed to go later."