Bloomberg to Build Out 'Business,' Set Web Strategy

Signaling strong confidence in the print medium, Bloomberg LP executives said they planned to make BusinessWeek bigger, glossier and more international, while exploring a strategy to charge for content on their own Web site.

Bloomberg’s chief content officer Norman Pearlstine revealed the plans for BusinessWeek’s future direction during an employee meeting Nov. 3. He said that Bloomberg would increase the number of pages in the magazine, upgrade the paper stock, double the story count and expand its global coverage, according to a source who was present.

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