Bauer Names David Perel Editor of In Touch and Life & Style | Adweek Bauer Names David Perel Editor of In Touch and Life & Style | Adweek
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Bauer Names David Perel Editor of In Touch and Life & Style

Perel to focus on digital expansion

David Perel

Following his surprise exit from American Media Inc. last August, David Perel has landed at rival Bauer Publishing as editorial director of In Touch and Life & Style, effective immediately.

Perel joined AMI as a reporter for the National Enquirer in 1985, eventually rising to editor in chief. During his tenure, the Enquirer broke a number of major stories, including Rush Limbaugh’s addiction to prescription drugs and John Edwards’ extramarital affair and illegitimate child, for which the tabloid received a Pulitzer Prize nomination. Perel later became editor of AMI’s Star and oversaw the relaunch of Radar Online as managing editor, while also holding the title of AMI evp, digital content.

Since his departure from AMI, Perel has been president of editorial consulting firm Next Act Media.

Bauer makes most of its money at the newsstand and has been a latecomer to digital. In a statement, Bauer said that one of Perel’s main tasks will be building In Touch and Life & Style’s digital business. “[Perel’s] strong relationships in the entertainment industry as well as his success in developing digital platforms will be invaluable to our business efforts moving forward,” said Bauer Publishing evp Sebastian Raatz.

Bauer also announced that Christopher Yates, a former digital vp at Time Inc., will be joining Bauer Media Group, the company's ad sales arm, as its new vp, digital.

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