Longreads Partners With The Atlantic to Promote Long-form Journalism | Adweek Longreads Partners With The Atlantic to Promote Long-form Journalism | Adweek
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The Atlantic to Promote Longreads' Long-form Journalism

Content to be featured on magazine's sites

Longreads, the website that collects high-quality, long-form journalism and fiction, has signed its first deal with The Atlantic, an outlet already well known for its own long-form content.

Beginning later this spring, The Atlantic will begin promoting Longreads content across TheAtlantic.com, TheAtlanticWire.com and TheAtlanticCities.com, and its various mobile platforms. While details are still being finalized, the end result will be something along the lines of an integrated module containing links to the week’s top Longreads stories—similar to the “most popular” or “most commented” lists commonly found on publishers’ sites.

The Atlantic also will be launching a channel page dedicated to the best long-form stories from The Atlantic and around the Web and will periodically be linking stories back to the Longreads site.

Founded in 2009 by former Time Inc. editor Mark Armstrong, Longreads will retain full editorial control of its site, and the stories that Longreads promotes on The Atlantic won’t necessarily include that site's content (although that’s likely to happen on occasion, given that The Atlantic is already a popular source for Longreads). The Atlantic president Scott Havens doesn’t seem to mind featuring stories from other outlets, either. “Supporting and fostering great storytelling is our top priority—certainly the contributions of The Atlantic’s own writers and, as this collaboration signals, those of their industry peers and competitors, too,” he said in a statement.

As part of the partnership, The Atlantic's sales team will also represent Longreads and will collaborate on unspecified "product and promotional efforts." They'll also work to grow Longreads’ paid membership model, called Member Picks, which offers access to articles that are otherwise only available behind a paywall or in a print book. 

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