The Atlantic Media Co. has made another key hire for its forthcoming global business brand. Michael Donohoe will be the product engineering director for the still-unnamed, digital-only vertical that's slated to launch later this year. Atlantic Media sought out Donohoe for his broad technology background; he most recently worked as a software engineer at RealNetworks in Seattle. Before that, he worked for The New York Times, focusing on the website.
This won’t be the first native-online vertical Atlantic Media has launched since it's adopted a digital-first orientation; there's The Atlantic Wire, an aggregator of news and opinion; and Atlantic Cities, a standalone site devoted to urban issues. The company says the business site will be its most important venture so far, though. Atlantic Media expects to hire 25 or so people in all for the new brand, and has already lined up some big-name talent in Gawker vet Chris Batty, the publisher; WSJ vet Kevin Delaney, the editor in chief; and another WSJ vet Zach Seward, a senior editor. Donohoe will be in charge of creating products for a variety of devices that Delaney said would provide businesspeople with "access to information instantly, conveniently, wherever they are."
Otherwise, the company has said little about the venture, other than that it will compete with established players like The Economist and The Financial Times. The team has been working mostly in secret out of Soho, where it's sharing space with The Atlantic Wire.