When Atlantic Media nabbed a journalist from The Economist for its new digital business news brand, Quartz, the poach had broader significance. With the launch, Atlantic Media is opening up a second front in its battle with the Economist Group.
The two brands already compete head-to-head in the white-hot Washington, D.C., market, where both have ramped up their government news and data products for Beltway elites.
With Quartz, Atlantic Media believes there’s an opening for a “digital-first” brand for the business set.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in