Architectural Digest to Launch ShopAD
From mall events to ads that let consumers shop from the page, magazines continue to look for ways to stimulate commerce. Architectural Digest is jumping on the trend with ShopAD, a home furnishings catalogue on ArchitecturalDigest.com where visitors can browse interior design products and save them to a folder.
Consumers can’t click to buy the products, as most of the manufacturers don’t sell the goods directly to the public, but they can follow links to the products’ sellers.
The
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