AP Targets Online Theft | Adweek AP Targets Online Theft | Adweek
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AP Targets Online Theft

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The Associated Press Monday announced a string of changes that included a new effort to protect content from online theft, a further reduction in some rates, and a change in the notice requirement for members to drop the service, from two years notice to one.

“We’ve listened to the needs of our members, and come up with a revised plan that is clear, simple and flexible, and that also provides them with significant rate relief to help during these tough economic times,” Dean Singleton, chairman of the AP Board of Directors and vice chairman and CEO of MediaNews Group, told AP’s annual meeting in San Diego. “We feel it is critical to help our members during these extremely difficult times, and these numbers show our deep commitment to doing that.”

The details are outlined in an AP release below. And here's an interview with Singleton:

The Associated Press Board of Directors today announced it would launch a newspaper industry initiative to protect news content from misappropriation online.

AP Chairman Dean Singleton said the news cooperative would work with portals and other partners who legally license content – and would pursue legal and legislative actions against those who don’t.

“We can no longer stand by and watch others walk off with our work under misguided legal theories,” Singleton said at the AP annual meeting, in San Diego.

As part of the initiative, AP will develop a system to track content distributed online to determine if it is being legally used. AP President Tom Curley said the initiative would also include the development of new search pages that point users to the latest and most authoritative sources of breaking news.

In addition, further significant rate reductions and new content options for member newspapers were announced Monday at The Associated Press annual meeting, in San Diego.

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