AP Showcases Sponsored Content in Updated App

Latest version uses a grid of tiles

The Associated Press is putting sponsored content front and center in the latest version of its iOS app, which goes live on Tuesday.

The app's navigation is built around a grid of tiles linking to news sections and big story collections. A sponsor can buy one of those tile spaces and use it to surface a wide array of advertising content, explained Michael Boord, the AP's global director of mobile products.

"We have the flexibility to do pretty much anything," he said of the potential ad experiences, including linking to mobile websites, videos and text.

No sponsors are signed on for the launch of the app update, but Boord said the AP is in discussions with brands.

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