Analysts: Newspaper Ad Recovery Stalled?
Wells Fargo analysts John Janedis, Jaime Morris and Brendan Metrano have thrown cold water on a potential advertising recovery in third quarter.
According to a note released on Gannett, the bellwether of newspapers, the team said ad revenue has stalled in August while September appears to be starting off weak.
Wells Fargo reduced its Q3 newspaper advertising revenue estimate for Gannett from a decline of 25.5 percent to a decline of 28.8 percent. Local is forecast to fall 22.5
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