Alpha Folds Blender

Alpha Media Group took the ax to its portfolio again, announcing today that it would shut down Blender magazine with its April issue.
 
The move ends one-time hopes for a dramatically bigger music title; since buying the magazine in June 2007, Alpha poached Joe Levy from rival Rolling Stone to edit the magazine and made plans to pump up its rate base to 1 million from 800,000.
 
But then came the ad recession, another blow to a title already hobbled by neglect under its prior owner and the negative perception facing music magazines.