Affinity: Reader's Digest Tops in Audience

Affinity has issued a new magazine audience service, and Reader’s Digest comes out on top as the traditional consumer magazine with the biggest audience (33.8 million). It’s followed by Better Homes and Gardens, with an audience of 32.2 million; and People, 29.6 million.
 
The results diverge from Mediamark Research & Intelligence’s magazine audience survey, long been considered the industry standard. In MRI’s fall survey, People was No. 1 at 45.1 million, followed by Better Home and Gardens (38.9