Afar Cuts Back on Growth Model

Greg Sullivan, who stumped onlookers when he launched Afar in the middle of a severe slump for travel magazines, has had to curtail his growth plans for the title.
 
At the time of launch last August, the first-time publisher had said he would grow the circulation of his self-funded magazine to 100,000 this year. Today, he announced that with the March/April issue, Afar would increase its rate base 50 percent to 75,000, where it will stay for the rest of the year.
 
Afar,



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in