Ad Biz Takes Aim at Rogue Sites

Self-regulation program would prevent counterfeiters and pirates from stealing ad dollars

Opening up a new front in the war against rogue sites, advertisers and agencies are working with the government to develop a self-regulation program designed to choke off the flow of ad dollars to sites that steal a brand’s content or identity.

The effort picked up steam recently when the Association of National Advertisers and the 4As urged members to exclude pirates and counterfeiters from insertion orders.

Going after rogue sites is not easy, given the technical complexities and legal pitfalls.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in