Acid Test: Rolling Stone Looking at Possible Smaller, Glossier Version

For the test, first reported by The New York Observer, the magazine sent a shrunken-down version of the July 10-24 double issue to subscribers, advertisers and newsstand operators. The test issue, which like the regular newsstand issue features presumed presidential nominee Barack Obama on the cover, includes a letter from founder, editor and publisher Jann Wenner directing recipients to an online survey to provide their reaction.