ABC: Print Publishers Are Mobile Mavens, App-Happy

Fifty-two percent of print publishers are distributing content on mobile devices and another 56 percent plan to develop a smartphone application in the next two years to tap into the platform’s growing popularity, according to a new survey due out Sept. 21 from the Audit Bureau of Circulations.
 
Newspapers are leading the way, with almost 58 percent already formatting their Web sites for mobile device viewing, followed by business magazines (45 percent) and consumer magazines (42 percent).
 
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