With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding

More room for brand partners, from Invisalign to insurance

XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day. The popular wedding-planing hub relaunched its site late Tuesday night, with the goal of presenting a mobile-friendly interface for potential brides and grooms as well as customized features to help brands connect with its users.

"We're proud of the record we have from when we started, but we're looking to stay competitive," XO Group vp of product Chris Steib said.

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