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Press jury gives David Lubars a new nickname

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By Eleftheria Parpis

Lubie

Some members of the Press Lions jury showed up to a Cannes press conference on Wednesday wearing "I like Lubie" T-shirts, in tribute to jury president David Lubars, chairman and chief creative officer of BBDO North America. Press juror Gerry Graf, chief creative officer of Saatchi & Saatchi, New York, told the puzzled international reporters: "I don't know if you know this, but in America, David's nickname is Lubie. We were also concerned that everybody hated him," Graf said sacrastically, "so we thought we should show some support. It's a bit of a PR campaign." The joke was probably lost on the room, but Graf later told us he thought it would be funny if he gave Lubars a new nickname around the world. Lubars told the room of journalists,  "Well, I was very moved and surprised by that. Of course, being a neurotic Jew, I assume anyone who is not wearing [the T-shirt] thinks I'm an asshole." Why "I like Lubie" and not "I love Lubie"? Graf later said it's a play on "I like Ike." He explained further: "I'm a writer. The 'o' slows it down." Plus, he added, "I like Lubie. I don't love Lubie."