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Bob Moore felt conflicting emotions when saying goodbye to Wieden + Kennedy, the Portland, Ore., agency where he spent the last 10 years working on Nike, Coca-Cola, Microsoft and AltaVista.

“On one hand, I felt like an old fart who’s been around forever,” says Moore, 40, who notes some of his former colleagues were still in junior high when his Wieden tenure began. “I also felt a bit like I was getting out of college, an 18-year-old who wants to leave home.”

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