Letters

Does Speedy Spoof Go Too Far?

For a Hurl of a Good Time” [Shoptalk, Aug. 5] quotes Oscar Reza, an advertising museum board member who uses ad icons in compromising positions to promote the advertising museum as a meeting place for ad executives’ company parties. This is because “most company parties involve heavy drinking and overindulgence,” Reza explained. “So using Speedy, who typically stands for pain relief, bent over the porcelain pony, is very ironic.”

Do Alka-Seltzer and Bob’s Big Boy ad executives characterize their meetings the way Reza did? Would they throw a party at the museum after they saw their trademarks violated? Can they appreciate the irony or are they too concerned with brand integrity?

John Leone

Principal and creative director

Serino Associates

Wakefield, Mass.

Awards Don’t Move the ‘Sales Needle’

Interesting that Lorraine Duffy Merkl’s article “Late Bloomer” [A&C, Aug.