Letters

Total Marketing

I really enjoyed Jack Feuer’s frankness in his column [Art & Commerce, Sept. 11]. He clearly highlights the issues we marketers face today. More is not necessarily better, and more tends to be too much!

As a practitioner of marketing, having worked in magazines, promotions, events, custom publishing, Internet, client marketing and as a successful entrepreneur, I find in my many discussions with executives that the real struggle is how do we integrate all this for a coherent, clear communication with customers.

Having done integrated marketing for many years (combining all the above into a focused, integrated solution), most discussions center on taking what one produces—magazines, cable programming, Web sites, etc.—and