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After DaimlerChrysler, Will History Repeat Itself?

Alison Fahey’s editorial “True Snit,” summarizing True North’s reaction to the controversial Chrysler consolidation, gave me “déjà vu all over again” [Art & Commerce, Nov. 27].

In 1979, Chrysler chairman Lee Iacocca called Young & Rubicam chairman Ed Ney (on Ney’s birthday!) to inform him that Y&R’s largest client was moving to Kenyon & Eckhardt—which was later acquired by Bozell & Jacobs, which in turn was acquired by FCB.

Just 90 days later, following relentless pursuit, Y&R was awarded the even larger Lincoln-Mercury business by Ford Motor Co.





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