A Kid At Heart | Adweek
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A Kid At Heart

  • March 28, 2011, 10:26 PM EDT
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If you're wondering when Stuart Weitzman initially decided to become a shoe designer, you might want to look at his "childhood."

Three new ads for the stylish footwear brand, from Korey Kay & Partners in New York, feature crayon drawings created specifically to look as though Weitzman drew them when he was a kid.

One ad shows a cute "shoe-boat" sailing over the waves with "Stuart" written at the bottom. Copy beside it reads, "A boat by Stuart Weitzman. Age 5." Another ad shows a plane, shaped like an upside-down pump, flying through the air; a third shows a stick-figure fellow waving from a "shoe-car."

The work keeps the tagline, "A little obsessed with shoes."

The pictures were drawn by Allen Kay, chairman of the New York-based shop, on some nicely aged paper. "I let the child in me come out," he said, explaining how he created the drawings. "The inspiration definitely was Stuart. … The world to him is like one giant shoe."

The ads broke in March issues of InStyle and Architectural Digest, among others; the "shoe-boat" is also appearing on buses in New York.