Maybe elaborate entry videos aren't such a great idea after all

Fred Forster, president of PHD Canada and a member of the Media jury, contradicts everything I said in my post about snazzy entry videos. "We have 2,000 cases to look at, morning noon and night," he says. The mistake is being "overindulgent" in such videos. "These quotes from people involved in the project are irrelevant to the reason it should win. And if we don't get the insight in the first 30 seconds, then we may not watch the entire clip.