Ad of the Day: Cartier

Jewelry house storms three major networks in prime time with Bruno Aveillan's fantastical history lesson

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If Cartier were a panther, it would travel the world staring down golden dragons and riding giant elephants—and it would have spots.

The French jeweler is out with a fantastical new long-form ad that reimagines the brand's 165-year history as a diamond jungle cat's adventures through space and time. Created by Marcel Agency and directed by A-list commercial director Bruno Aveillan, the three-and-a-half minute spot is gorgeously shot—an absurd little treasure that, like most fashion spots, is long on style and short on substance.

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