Hill, Holliday Bows Marshalls Ads | Adweek
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Hill, Holliday Bows Marshalls Ads

  • March 28, 2011, 8:12 PM EDT
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BOSTONHill, Holliday, Connors, Cosmopulos today unveiled a nationwide campaign for Marshalls that drops the chains long-time animated spokescharacter.The character, "Marsha," was voiced by comic Tracey Ullman. Marsha had been in use throughout the Boston agency's five year stint on the Marshalls account.New ads for the off-price retailer show consumers enjoying items purchased at Marshalls and asks, "What will you find this time?" Marshalls spending was $22.8 million last year and about $11 million through the first seven months of 2000, per Competitive Media Reporting.Marshalls, which has 550 stores, is owned by TJX Cos., Framingham, Mass., which is also the parent of the 650-store T.J. Maxx chain. T.J. Maxx is in the midst of a review for its $20 million account; Hill, Holliday is contending against Euro RSCG Tatham, Chicago, Long Haymes Carr, Winston-Salem, N.C. and The Richards Group, Dallas.