SAN FRANCISCO Hoffman|Lewis will break five new spots Tuesday for the Northern California Toyota Dealers' Association, some featuring longtime spokesman Steve Young, former San Francisco 49ers quarterback.
Young, who has endorsed the dealer group for five years, has not appeared in ads since 2002. In the first of the spots, Young introduces Toyota's four-door truck, the Tundra.
Also scheduled to air Tuesday are spots for the Sienna minivan and the redesigned Solara sport coupe. The mix includes 15-second ads and animation, a first for the both the agency and Toyota. Two of the Sienna spots also feature Young.
The campaign will air in the client's key markets in Northern California, including San Francisco, San Jose, Sacramento and Monterey/Salinas.
Campaign spending is undisclosed.
Founded in 1985, Hoffman|Lewis is an independent agency in San Francisco. Its other clients include McDonald's and Bank of the West.