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By Elaine Wong
Monday night's "Team Earth" panel at Advertising Week, held at The Times Center and consisting of top execs from Starbucks and Walmart, was positioned as a gathering of green minds.
Starbucks CEO Howard Schultz, described how, on a recent trip to Rwanda, a female coffee farmer told him (through a translator) that all she wanted was a cow and some fresh milk for her children. Such insights, Schultz said, are helping the coffee giant sharpen its sustainability focus while improving how the company and its farmers cultivate and grow its coffee beans for consumers.
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