Rosemarie Ryan outlines JWT's big Bing theory

At an Advertising Week event on Wednesday morning, JWT North America president Rosemarie Ryan reflected on the challenges inherent in taking on the "700-pound bunny rabbit" known as Google.
  Speaking at an Advertising Women of New York function, Ryan said that Google, with 96 percent brand awareness and a dominant share of the Internet-search market, could be perceived as a gorilla whose sheer size might be an Achilles' heel. But when JWT researched this potential opening for Microsoft's Bing, the agency found no such negative sentiments.