Internet taking the lead on multicultural content

"What's general market? Is it black and brown or Caucasian?"
  Monique L. Nelson of UniWorld's opener to a Monday afternoon Advertising Week panel titled "Inside Men: Content Pros and the Multicultural Consumer" was certainly provocative, though the panelists never really got the bottom of the issue.
  Perhaps that's because the answer seemed to be: Who cares about the general market? The Internet seems to have mooted the concern. For instance, Kevin Frazier, a host of Entertainment Tonight, said he was frustrated by ET's lack of interest in covering events related to African American celebrities.