Debra Goldman's Consumer Republic

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In its fifth week of release, Disney and Pixar’s animated feature Monsters Inc. could use a little shot in the arm. Last Friday, it got it with the addition of the audience pleaser du jour: outtakes added to the closing credit sequence. A brief ad blitz last week invited kids to come back to theaters for never-before-seen footage of the lovable inhabitants of Monstropolis blowing their lines and breaking character.

The death of reality entertainment has been greatly exaggerated.

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