AOL's Armstrong on evolution of Web content

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

By Mike Shields

What we've seen to date on the Web, content-wise, is the
equivalent of ultimate Frisbee, according to Tim Armstrong, chief executive
officer of AOL.
  During a keynote session on Monday at the MIXX
Conference here, Armstrong predicted that over the next decade the Internet
would enter a new phase during which the quality of content online will reach
the medium's potential. In making that prediction, he alluded to an old
highlight from the early days of ESPN when longtime anchor Chris Berman
delivered the score in an obscure championship game from an ultimate Frisbee
event.








AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in