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Adweek creative editor Eleftheria Parpis takes a look at the spot that stole the show on Oscar night.
Britney shimmied for Pepsi. Seinfeld made a comeback for American Express. But a quiet Soprano-styled “How you doin” spot from DDB Chicago stole the show.
Set in a nondescript bar, the spot opens with a leather-clad customer sauntering up to the bar for a Bud with a “how you doin” greeting to the bartender, who responds with his own expressionless “how you doin”.
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