Unilever CMO: Digital is like 'sex in high school'

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By Brian Morrissey

Industry conferences often lead to those on stage talking a bigger game than they deliver, whether it's agencies expounding on integration or clients talking up digital. The truth is, beyond the pronouncements, both sides have a long way to go.
  Unilever CMO Keith Weed admitted as much in a sit-down with WPP CEO Martin Sorrell here in Cannes on Friday, comparing digital to high-school sex: "Everyone is talking about it, a few are doing it and not very well," he said.

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