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By Brian Morrissey
There's an interesting backstory to how the Nike Livestrong "Chalkbot" came to be. In short, it wouldn't have happened without punk music. In the '90s, Wieden + Kennedy art director Adam Heathcott was in a band called To Dream of Autumn. The band happened to briefly tour with a metalcore band called Creation Is Crucifixion. That band's lead singer, Nathan Martin, ended up starting Deeplocal, the hobbyist-tech firm that Heathcott and Wieden tapped to bring Chalkbot to life.
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