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On the subject of lust, this year’s ads run hot and cold
By Barbara Lippert, Adweek advertising critic
Ah, Cannes. The sun, the fun, the sex. Wait, given the burning worldwide economic recession, is anyone having fun, or sex, in advertising?
There is some sex, if not sun, in New York’s SoHo. A racy outdoor board for Calvin Klein jeans has provoked outrage since it went up on Houston Street. Its nicely composed Stephen Meisel photo shows three young male models (in jeans only) and a topless young woman in unzipped jean shorts.
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