Adweek 2010 Grand Prix predictions: Film

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By Eleftheria Parpis

Johnnie Walker, "The Man Who Walked Around the World"
Bartle Bogle Hegarty, London
  Entries for competitions in traditional segments like Film, Press and Outdoor continue to drop as those for Cyber rise. But while many say creativity in these ad staples has suffered in recent years as digital executions garner all the attention, there are still plenty of stellar spots the Cannes jury can recognize. A leading contender for the Grand Prix in both the Film and new Film Craft competitions is a five-minute-plus ad that follows actor Robert Carlyle recounting the whiskey's history as he meanders down a country road and interacts with props that aid the narrative.

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