Yahoo! builds giant 'brandcastle' on the beach

Yahoo! clearly never followed the advice to “never bring sand to the beach.” It brought more than 30 tons of it to the beach here in Cannes. As a way to curry favor with its top advertisers, Yahoo! hired a team of sand sculptors to build a “brandcastle”—a 15-foot high structure festooned with the logos and product shots of seven brands. The front is a shot of the Yahoo! login page with its new oversized ad unit that seemingly shows a Chevy driving out of the screen.