ATLANTA GE Financial Network today awarded its $2-3 million Hispanic advertising account to Zubi Advertising while Dieste Harmel & Partners picked up Latino duties for General Electric's corporate account, sources said.
The selections follow a review in which Zubi in Coral Gables, Fla., and Omnicom-backed Dieste of Dallas competed against The Vidal Partnership in New York.
Billings for Hispanic duties on GE's corporate account were undisclosed.
Omnicom's BBDO in New York is lead agency for General Electric.
GE Financial Network in Richmond, Va., could not be reached for comment.