Lopez Negrete Communications of Houston opened a new office in South Florida, spurred by the retention of its NationsBank advertising account.
The Latino marketing agency opened its Coral Gables, Fla., location last week and hired Marta Noa to manage the office. Noa, a former senior account supervisor at Zubi Advertising in Coral Gables, will also serve as director of account services over both Lopez Negrete offices.
"That was a move we were contemplating for quite some time, but [NationsBank] certainly did provide the impetus," said agency president Alex Lopez Negrete.
The Florida office will be the focal point of Southeast marketing expansion plans for NationsBank and other clients like Wal-Mart.