Zoo Chase Is Rare Breed For Shops

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Opened in 1916 with a handful of Central American animals, the Zoological Society of San Diego has since become one of Southern California’s icons—and now is the subject of one of SoCal’s most closely watched agency reviews.

One reason: the review’s rarity. MeadsDurket in San Diego, originally Phillips Ramsey (owned by Interpublic Group’s Campbell Mithun before an ownership buyback last February) has held the business for all but 18 months—it lost an ’89 review—since 1965. The incumbent is contending for the creative business along with a list narrowed earlier this month to independents M&C Saatchi in Santa Monica, Calif.;

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