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CHICAGO John Deere Health has named Zimmerman, Laurent & Richardson its lead agency to handle advertising, direct marketing and public relations for the company’s group health coverage products.
“ZLR brings a strategic marketing focus that will enhance our ability to provide businesses and their employees with the products that assure the best healthcare at a competitive cost,” said Marty Reyhorns, marketing manager at the Moline, Ill.-based company, in a statement.
John Deere Health, a division of the well-known farm equipment manufacturer, provides health benefit services for a variety of employers in Illinois, Iowa, Tennessee and Virginia.
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