CHICAGO John Deere Health has named Zimmerman, Laurent & Richardson its lead agency to handle advertising, direct marketing and public relations for the company's group health coverage products.
"ZLR brings a strategic marketing focus that will enhance our ability to provide businesses and their employees with the products that assure the best healthcare at a competitive cost," said Marty Reyhorns, marketing manager at the Moline, Ill.-based company, in a statement.
John Deere Health, a division of the well-known farm equipment manufacturer, provides health benefit services for a variety of employers in Illinois, Iowa, Tennessee and Virginia. Its last known agency was Meyocks Group in Des Moines, Iowa. ZLR is also based in Des Moines.
Billings were not disclosed. John Deere Health spent less than $1 million on advertising in 2002, according to Nielsen Monitor-Plus.