Zippo Lighters

For smokers, lighting a cigarette is a pleasure in its own right, quite distinct from the rest of smoking. One feels a sense of ceremony about it, a momentary release from life’s mundane routine. Zippo is adept at tapping into that sentiment, as it does here by showing an old lighter inscribed with a map of Vietnam and the date of its owner’s tour of duty in Dalat. Of course, if you buy a new Zippo, it won’t instantly have war stories attached to it.