Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Signing up with Zipcar will allow you to spend more time having sex and less time parking your car.
That’s the idea expressed in a new outdoor execution from Boston’s eFlicks Media. It reads: “350 hours/year having sex. 420 looking for parking. What’s wrong with this picture?” Another ad begins, “The car for people who don’t want one.” The effort closes with the “Wheels when you want them” tagline.
Since breaking a few weeks ago, the ads have “already created a real buzz.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in