Zimmerman's 'Secrets' Persuade BVI Tourism

ATLANTA The Zimmerman Agency has won a review to provide advertising, public relations and media planning and buying for the British Virgin Islands, the shop said.

Sources estimated the value of the account at between $4 million and $5 million annually.

At least 22 shops were invited to participate in the review. The incumbent, independent Centric Communications in New York, did not defend the account.

Zimmerman, an Omnicom Group shop based in Tallahassee, Fla., won with a strategy based on an emotional appeal to visitors that includes “sharing secrets” of the islands, said Curtis Zimmerman, an agency partner.