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BOSTON Zimmerman Advertising said it has added the $25 million account of Smart for Life following a review.
Various shops had handled the work on a regional basis.
“In the ultra-competitive weight-loss industry, you have to be creative and use continual innovation to separate yourself from the competition,” said Sasson Moulavi, founder of Smart for Life. “With Zimmerman, I have the team at my back to help me outperform everyone else through an intense and vested approach to our success.”
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