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Eric Mower and Associates in Syracuse, N.Y., said it has promoted Carla Zimmerman to management supervisor. Zimmerman is responsible for strategic planning and project development for integrated marketing campaigns, direct mail initiatives, new product launches, special events and new media efforts for clients including Kodak’s Graphic Communications Group and Lenox. “Carla’s strong work ethic and client relationship building skills have been instrumental in strengthening our relationship with a variety of key EMA clients,” said John Favalo, managing director of the agency’s business-to-business group.
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