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First work for new client Friz Vodka Skandia from Zimmerman & Partners includes a lesson in pronunciation. Dubbed, Name Campaign print efforts from the Fort Lauderdale, Fla. Omnicom shop hope that a correct articulation might boost sales for the icy beverage.
Fris (say freeze ads with holiday and martini recipes launch in January editions of Playboy and GQ.
The annual budget is $7 million according to agency chairman Jordan Zimmerman.
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