Zimmerman Adds ECD

BOSTON Zimmerman Advertising has added David Nathanson as executive creative director, creating a new post at the retail-driven agency in order to bolster its team in light of recent expansion.

Nathanson had most recently been CCO at Eastwest Marketing Group following that shop’s October 2005 acquisition of Bezos/Nathanson, where he had overseen creative development for five years. Nathanson’s experience also includes stints at shops such as Ammirati Puris Lintas, Chiat/Day and DDB.

At Fort Lauderdale, Fla.-based Zimmerman, Nathanson joins Zev Auerbach, also an agency partner, as ecd.