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Carolinians Will ‘Brand New Company With a 58-Year Head Start’
ATLANTA–The Zimmerman Group of Durham, N.C., has been named agency of record for the launch of Serquest, a preclinical drug development company based in Birmingham, Ala.
Representatives for both client and agency said capitalized billings for the new account would top $1 million, but would not offer a specific annual budget. Sources inside the pharmaceutical industry, however, estimated first-year billings to be about $350,000.
Zimmerman emerged as one of three finalists from an initial review of 15 contenders.
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